01 / CASE STUDY
YisAbilityWebsite Concept
A modern website concept focused on clarity, accessibility, trust, and meaningful employment outcomes.
WEB DESIGN · DESIGN PROPOSAL
01 / FEATURED DIRECTIONPROJECT TYPEWebsite Design Concept
FOCUSAccessibility + Trust
DELIVERABLES3 Creative Directions
STATUSDesign Proposal
THE BRIEF
Make the mission easier to understand.
The concept needed to feel credible and human while clearly communicating employment support, independence, and partnership. The visual system had to support multiple audiences without becoming clinical or generic.
APPROACH
- 01Clarify the value proposition
- 02Create stronger emotional connection
- 03Use accessible visual hierarchy
- 04Build three distinct design directions
Exploration without losing the core message.
01
02
03DESIGN OUTCOME
A clearer, more human digital presence.
The presentation demonstrates how YisAbility could move toward a more contemporary website while retaining the organization’s existing identity and mission. Each direction emphasizes confidence, accessibility, and real-world impact.
DELIVERABLES
- —Homepage visual directions
- —Messaging hierarchy
- —Responsive layout concept
- —Brand-aligned UI system